Branding the Beltway
Strategies and insights for brand awareness strategies and beyond from experienced government marketing leaders navigating the unique world of government contracting. Each episode delivers concise insights into how to connect strategy with execution for maximum impact. We get straight to the point, providing actionable takeaways for anyone looking to drive results in the public sector. Whether you’re a GovCon CXO, growth leader, or government marketing practitioner looking to strengthen your federal position, ’Branding the Beltway’ is your essential resource. We dive deep into the strategies and tactics that drive results, helping you position to win more work with federal government agencies and achieve your growth goals.
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Episodes
Wednesday Jun 25, 2025
Wednesday Jun 25, 2025
In this Branding the Beltway episode, Stacey Piper talks with Michael Collins, Senior Director, Marketing and Communications at BTI360. They discuss the critical need for authenticity in marketing, particularly for Business-to-Government (B2G) companies. Michael, highlights that low-production, candid content often outperforms highly polished, professionally produced material in terms of engagement, a counterintuitive lesson he learned from both commercial and B2G experiences. He shares how BTI360, despite a challenging year with COVID, earned a "Best Places to Work" award by sharing highly connected content prioritizing employee well-being - a message that resonated deeply because of its authenticity to boost engagement and earn trust within their target audience segment.
To connect with Michael, follow him on LinkedIn here.Learn more about BTI360 by visiting their website here.
Get in touch with host Stacey here, or visit Piper Strategies here.
Wednesday May 28, 2025
Wednesday May 28, 2025
In the debut episode of Branding the Beltway, host Stacey Piper sits down with Hunter Gros, Director of Marketing and Client Services at vTech Solution, to unpack what true sales and marketing alignment looks like, especially in the high-stakes, long-cycle world of federal contracting.
With a background in both sales and marketing, Hunter brings a dual perspective to this CXO-level conversation. He emphasizes why research is the cornerstone of any go-to-market strategy and how marketing should function as both a brand builder and strategic enabler for business development and capture teams.
From newsletters and LinkedIn strategy to field research and conference presence, Hunter offers tangible KPIs and tactical takeaways for marketers and C-suite leaders alike. The discussion highlights how human connections, thought leadership, and smart content delivery can make your brand memorable and measurable, even in a space where everyone "does IT and cybersecurity."
To connect with Hunter, follow him on LinkedIn here.Learn more about vTech Solution by visiting their website here.
Get in touch with host Stacey here, or visit Piper Strategies here.
If you liked listening to this episode, click here to view more in this series. To view all of our podcast series, visit our podcast page.